LOCALIZING SUSTAINABILITY MESSAGING IN CHINA: A TRIANGULAR ANALYSIS OF STAKEHOLDERS’ PERSPECTIVES - koreascholar

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LOCALIZING SUSTAINABILITY MESSAGING IN CHINA: A TRIANGULAR ANALYSIS OF STAKEHOLDERS’ PERSPECTIVES

Esterina Nervino, Sabine Chrétien-Ichikawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434459

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.157-161

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Branding Luxury China Narrative

저자

Esterina Nervino(City University of Hong Kong)
Sabine Chrétien-Ichikawa(ESSCA)

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