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CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

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  • URLhttps://db.koreascholar.com/Article/Detail/434460
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Paula Gargoles(Panamerican University)
  • Patricia Sanmiguel(University of Navarra)
  • Isabel Garcia-Hiljding(UDIT University of Design)
  • Mariana Garduño(Panamerican University)