CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS - koreascholar

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CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño

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URLhttps://db.koreascholar.com/Article/Detail/434460

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.162

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AdvertisingAnti-consumptionConsumer attitudesFashionConsumer motivations

저자

Paula Gargoles(Panamerican University)
Patricia Sanmiguel(University of Navarra)
Isabel Garcia-Hiljding(UDIT University of Design)
Mariana Garduño(Panamerican University)

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