SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS - koreascholar

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SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434461

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.163-168

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury fashion brand Environmental sustainability Information objectivity and authenticity Information provider Perceived brand luxury

저자

Yujeong Won(Seoul National University)
Youngho Sim(Seoul National University)
Younjin Lee(Seoul National University)
Yuri Lee(Seoul National University)

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