UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING - koreascholar

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UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434463

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.179-185

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Fashion Brand personality Greenwashing

저자

Taeyeon Kim(Korea University)
Jungwon Kim(Korea University)
Youngju Jung(Korea University)
Yongjun Sung(Korea University)

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