THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST - koreascholar

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THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434464

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.186-192

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Integrated marketing Communications Brand management Fashion Omnichannel

저자

Anita Nanda(HSE University)
Vera Butkouskaya(HSE University)

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