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THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
Anita Nanda, Vera Butkouskaya
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/434464
4,000원
키워드
SustainabilityIntegrated marketing CommunicationsBrand managementFashionOmnichannel
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