DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S - koreascholar

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DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S

Liezel McDougall, Lorna Truter, Marike Venter de Villiers

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434466

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.208-211

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial intelligence Business model SME Consumer luxury

저자

Liezel McDougall(UNISA)
Lorna Truter(UNISA)
Marike Venter de Villiers(University of the Witwatersrand)

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