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‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/434467
키워드
Electronic word of mouthSocial mediaLuxury brandsBrand equitySocial returnSocial self-esteemConspicuous consumption
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