INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT - koreascholar

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INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

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URLhttps://db.koreascholar.com/Article/Detail/434468

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.213-217

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram Storytelling Communication strategies Luxury brand Engagement

저자

Marga Velar(Universidad de Comillas)

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