UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY - koreascholar

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UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

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URLhttps://db.koreascholar.com/Article/Detail/434469

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.219-220

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

SustainabilityVirtual influencerSocial mediaGoal-framing theory

저자

Jennifer Yeeun Huh(Texas Tech University)
Leslie Cuevas(Texas Tech University)
Hye-Young Kim(University of Minnesota)
Yui An(University of Minnesota)

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