THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM - koreascholar

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THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM

Wonbae Pang, Minjung Cho, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434470

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.218

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brand erotic capital Lovemarks E-WOM

저자

Wonbae Pang(Yonsei University)
Minjung Cho(Yonsei University)
Eunju Ko(Yonsei University)

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