CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS - koreascholar

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CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS

Poppy Herold, Saloomeh Tabari

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434471

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.221-226

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

M-commerce Fast fashion Sustainability Second-hand Mobile applications

저자

Poppy Herold(Cardiff University)
Saloomeh Tabari(Cardiff University)

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