CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION - koreascholar

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CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434474

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.235-240

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion retail Customer experience eCommerce Product pages Digital marketing

저자

Patricia Sanmiguel(University of Navarra)
Cristina Sánchez Blanco(University of Navarra)
Clara González-Tosat(University of Navarra)
Anais Sánchez-Hualde(University of Navarra)

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