AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EXPORT MARKET ORIENTATION AND EXPORT CHANNEL PERFORMANCE - koreascholar

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AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EXPORT MARKET ORIENTATION AND EXPORT CHANNEL PERFORMANCE

Ryuta Ishii, Mai Kikumori

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434477

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.248

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Market orientation Export channels International marketing B2B marketing

저자

Ryuta Ishii(Ritsumeikan University)
Mai Kikumori(Ritsumeikan University)

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