THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS - koreascholar

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THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS

Igor Makienko, Alexander Jakubanecs, James Leonhardt

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URLhttps://db.koreascholar.com/Article/Detail/434478

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.251-252

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Igor Makienko(University of Nevada, Reno)
Alexander Jakubanecs(Western Norway University of Applied Sciences)
James Leonhardt(University of Nevada, Reno)

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