THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS - koreascholar

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THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS

Igor Makienko, Alexander Jakubanecs, James Leonhardt

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URLhttps://db.koreascholar.com/Article/Detail/434478

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.251-252

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Evaluations of foreign products Country of origin effect Cardinal directions (South North)COO and product category match

저자

Igor Makienko(University of Nevada, Reno)
Alexander Jakubanecs(Western Norway University of Applied Sciences)
James Leonhardt(University of Nevada, Reno)

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