EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES - koreascholar

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EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES

Olga Nechaeva, Costanza Dasmi, Antea Gambicorti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434482

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.264-265

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Imperfections Sustainability Product information Willingness to pay a premium price

저자

Olga Nechaeva(University of Pisa)
Costanza Dasmi(University of Pisa)
Antea Gambicorti(University of Pisa)

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