HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE - koreascholar

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HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434487

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.278

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Shoji Tanaka(Setsunan University)
Hiroyuki Takahashi(Doshisha University)

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