THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT - koreascholar

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THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT

Jungkeun Kim, Jeong Hyun Kim, Seunghun Shin, Jooyoung Park, Areum Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434491

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.289

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

NFT Metaverse Visit intention

저자

Jungkeun Kim(Auckland University of Technology)
Jeong Hyun Kim(Kyung Hee University)
Seunghun Shin(The Hong Kong Polytechnic University)
Jooyoung Park(Peking University HSBC Business School)
Areum Cho(London School of Economics and Political Science)

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