WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER? - koreascholar

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WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434493

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.291

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Virtual Influencer Attractiveness Self-disclosure Interactivity

저자

Jewon Lyu(University of Georgia)
Ziyou Jiang(University of Georgia)
Sumin Shin(Oklahoma State University)
Ralph Dinko(Oklahoma State University)

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