VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK - koreascholar

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VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK

Lauren Copeland, Emi Jo Hammond

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434494

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.292-293

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generation Z viral fashion trends TikTok Theory of Persuasion trustworthiness

저자

Lauren Copeland(Kent State University)
Emi Jo Hammond(Kent State University)

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