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INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434495
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.294-298
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
InstagramInstagram CheckoutPerceived UsefulnessPerceived Ease of UsePerceived RiskBrand TrustBrand Loyalty
저자
  • Jiyoung Kim(University of North Texas)
  • Tran Tran(University of North Texas)
  • Kiseol Yang(University of North Texas)
  • Dee Knight(University of North Texas)
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양식 선택

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight. (2024). INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY. 2024 GFMC/KSMS International Conference, 294-298.

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