INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY - koreascholar

논문 상세보기

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434495

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.294-298

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram Instagram Checkout Perceived Usefulness Perceived Ease of Use Perceived Risk Brand Trust Brand Loyalty

저자

Jiyoung Kim(University of North Texas)
Tran Tran(University of North Texas)
Kiseol Yang(University of North Texas)
Dee Knight(University of North Texas)

같은 권호 다른 논문