CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION - koreascholar

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CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434496

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.299-301

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Celebrity Endorsement social media Instagram Story Brand Identification Brand Trust Emotion

저자

Jiyoung Kim(University of North Texas)
Mikayla Thornton(University of North Texas)
Kiseol Yang(University of North Texas)
Dee Knight(University of North Texas)

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