CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION - koreascholar

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CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434496

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.299-301

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Jiyoung Kim(University of North Texas)
Mikayla Thornton(University of North Texas)
Kiseol Yang(University of North Texas)
Dee Knight(University of North Texas)

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