IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET - koreascholar

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IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

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URLhttps://db.koreascholar.com/Article/Detail/434497

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.302-303

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencer Marketing Brand Perception Digital Fashion Industry Perceived Personal Gains Credibility in Social Media Luxury and Fast Fashion Segments Authenticity in Branding

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Christina Giakoumaki(Deree-The American College of Greece)

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