ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS - koreascholar

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ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS

Lauren Copeland, Jodi Frontino

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434499

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.306-307

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Online shopping Ecomerce Off price Millennials Repurchase intention

저자

Lauren Copeland(Kent State University)
Jodi Frontino(Kent State University)

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