HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS? - koreascholar

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HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434500

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.308-309

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Lina Nasr(Loughborough University)
Nina Michaelidou(Loughborough University)
Ioannis Kostopoulos(Liverpool John Moores University)

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