BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS - koreascholar

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BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS

Gabriele Murtas, Giuseppe Pedeliento

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434501

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.310-316

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Second-hand Pre-owned Digital platforms Mobile Apps Luxury

저자

Gabriele Murtas(University of Bergamo)
Giuseppe Pedeliento(University of Bergamo)

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