THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT. - koreascholar

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THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434503

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.318-323

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable luxury conspicuous conservation motivational matching status motivation

저자

Felicia Caitlin(Waseda University)
Ken Kumagai(Mie University)
Shin'Ya Nagasawa(Waseda University)

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