THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION - koreascholar

논문 상세보기

THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION

Chaehyeon Lee, Sue Ryung Chang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434504

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.324

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ESG Sustainability CSR Advertising Firm performance Fashion industry

저자

Chaehyeon Lee(Yonsei University)
Sue Ryung Chang(Yonsei University)

같은 권호 다른 논문