THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS - koreascholar

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THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434506

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.326

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green advertising Luxury brand Brand attitude

저자

Shuang Wu(University of Leeds)
Maria Logkizidou(University of Leeds)
Pammi Sinha(University of Leeds)

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