THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM - koreascholar

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THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434507

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.327

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital twin fashion Digital Luxury Self-integration Competing goal Augment reality

저자

Minyoung Lee(Kyungpook National University)
Sanghyun Kim(Kyungpook National University)
Joonheui Bae(The Hong Kong Polytechnic University)

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