DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA - koreascholar

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DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434508

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.328-333

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand customer engagement social media China self-concept

저자

Yingyu Li(Japan, Waseda University)
Shin’ya Nagasawa(Japan, Waseda University)

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