SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES - koreascholar

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SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES

Ziyou Jiang, Jewon Lyu, Heejin Lim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434512

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.344-348

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Reality (VR)Spatial Crowdedness Apparel Store Efficacy Shopping Experience

저자

Ziyou Jiang(University of Georgia)
Jewon Lyu(University of Georgia)
Heejin Lim(University of Tennessee)

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