LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY - koreascholar

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LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng

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URLhttps://db.koreascholar.com/Article/Detail/434514

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.351-352

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brand heritage Technology Virtual worlds Videogames

저자

Esterina Nervino(City University of Hong Kong)
Fiona Fui-Hoon Nah(City University of Hong Kong)
Ruilin Zheng(City University of Hong Kong)

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