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LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

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  • URLhttps://db.koreascholar.com/Article/Detail/434514
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Esterina Nervino(City University of Hong Kong)
  • Fiona Fui-Hoon Nah(City University of Hong Kong)
  • Ruilin Zheng(City University of Hong Kong)