FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE - koreascholar

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FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434519

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.362-363

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Showrooming Webrooming Shopping Experience PLS-SEM

저자

Francesca Magno(University of Bergamo)
Fabio Cassia(University of Verona)
Christian M. Ringle(Hamburg University of Technology and James Cook University)

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