THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS - koreascholar

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THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434524

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.381

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Augmented Reality Purchase Decision Process Cognitive Dissonance Fashion

저자

Mónica Mendes Ferreira(ISCTE-IUL)
Joana Lopes(ISCTE-IUL)

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