LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE - koreascholar

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LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE

Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434532

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.404

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Product-oriented sustainability information information overload signaling theory sustainable fashion communication

저자

Laura Grazzini(University of Florence)
Valentina Mazzoli(University of Verona)
Aulona Ulqinaku(University of Leeds)

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