INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK - koreascholar

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INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434535

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.408

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Demarketing SHIFT Framework Sustainable Fashion CSRO

저자

Hye Jin Yoon(University of Georgia)
Yoon-Joo Lee(Washington State University)
Ja Kyung Seo(University of Georgia)

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