SUSTAINABLE SHOPPING: DENIM AND GEN-Z SHOPPING MOTIVATION IN DENIM THRIFT STORES - koreascholar

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SUSTAINABLE SHOPPING: DENIM AND GEN-Z SHOPPING MOTIVATION IN DENIM THRIFT STORES

Caroline Kopot, Angga Ranggana Putra, Cydni Robertson

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434537

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.415-419

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generation Z Denim Consumption Thrift Stores Hedonic Motivation Utilitarian Motivation Ethical Motivation Sustainable Fashion Omnichannel Retailing

저자

Caroline Kopot(PhD, University of Missouri-Columbia)
Angga Ranggana Putra(PhD, University of Missouri-Columbia)
Cydni Robertson(PhD, Ohio State University-Columbus)

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