THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY - koreascholar

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THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY

Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434539

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.422-427

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial intelligence TAM Model UTAUT Model customer journey

저자

Debora Tortora(University of Milano Bicocca)
Roberto Chierici(University of Milano Bicocca)
Alice Mazzucchelli(University of Milano Bicocca)
Emanuele Ghianda(CRIET - Inter-universityRresearch Centre)

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