WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS? - koreascholar

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WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?

Carmen-Maria Albrecht, Adriane Freitag

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434540

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.428

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Service agents Chatbots Anthropomorphism Service recovery Interactional justice

저자

Carmen-Maria Albrecht(MSB Muenster School of Business)
Adriane Freitag(MSB Muenster School of Business)

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