INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY - koreascholar

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INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY

Chiara Murgia, Junyue Mao, Jinghe Han, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434541

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.429

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Chiara Murgia(Yonsei University)
Junyue Mao(Yonsei University)
Jinghe Han(Beijing Institute of Fashion Technology)
Eunju Ko(Yonsei University)

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