CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT. - koreascholar

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CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434544

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.433-436

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Creativity Innovation Design Thinking Trend agencies B2B

저자

Carol Cloughton(York St John University)
Professor Helen Goworek(Durham University)
Fiona Bailey(De Monfort University)

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