LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES - koreascholar

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LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434550

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.446-447

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

City branding Luxury fashion Fashion show Social semiotics Heritage

저자

Esterina Nervino(City University of Hong Kong)
Deborah Agostino(Politecnico di Milano)
Joseph Francis Wong(City University of Hong Kong)
Tat Kei Alfred Ho(City University of Hong Kong)
Nabanita Talukdar(Hult International Business School, San Francisco Campus)

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