THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES - koreascholar

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THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434610

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.455

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial intelligence Customer satisfaction Recommendation agent fMRI

저자

Meiling Yin(Sungkyunkwan University)
Wenying Tan(Sungkyunkwan University)
Eun-Ju Lee(Sungkyunkwan University)

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