UNCOVERING THE NEURAL MECHANISMS OF CONSUMERS’ INVESTMENT INTENTION ON BIOTECHNOLOGY COMPANY - koreascholar

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UNCOVERING THE NEURAL MECHANISMS OF CONSUMERS’ INVESTMENT INTENTION ON BIOTECHNOLOGY COMPANY

Minjae Kang, Wenying Tan, Eunju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434611

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.456

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

7T fMRI Neuro marketing Business ethics Biotechnology

저자

Minjae Kang(SungKyunKwan University)
Wenying Tan(SungKyunKwan University)
Eunju Lee(SungKyunKwan University)

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