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SUSTAINABILITY CUES IN FASHION: PRACTITIONERS’ AND CONSUMERS’ PERSPECTIVES

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  • URLhttps://db.koreascholar.com/Article/Detail/434612
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Generoso Branca(Department of Marketing, Bocconi University)
  • Jorge Nascimento(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))