ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES - koreascholar

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ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES

Yioula Melanthiou

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URLhttps://db.koreascholar.com/Article/Detail/434614

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.466-467

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Technology-driven shopping tools Service quality Customer loyalty Personalized experience Experiential retail

저자

Yioula Melanthiou(Cyprus University of Technology)

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