SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES - koreascholar

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SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

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URLhttps://db.koreascholar.com/Article/Detail/434625

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.500-506

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Made in Italy Sustainable fashion Sustainable fashion advertising SMEs Qualitative research

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Niccolò Piccioni(Department of Communication and Social Research (CORIS), Sapienza University of Rome)
Rosa Romano(Department of Communication and Social Research (CORIS), Sapienza University of Rome)

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