VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE - koreascholar

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VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

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URLhttps://db.koreascholar.com/Article/Detail/434627

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.508

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual influencer Influencer marketing Consumer anxiety Intensity of socialisation Psychological wellbeing Impulsive purchase

저자

Amy ZHOU(The Hong Kong Polytechnic University)
Yang LIU(The Hong Kong Polytechnic University)
Yonglin DAI(The Hong Kong Polytechnic University)

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