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VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

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  • URLhttps://db.koreascholar.com/Article/Detail/434627
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Amy ZHOU(The Hong Kong Polytechnic University)
  • Yang LIU(The Hong Kong Polytechnic University)
  • Yonglin DAI(The Hong Kong Polytechnic University)