THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS - koreascholar

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THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434628

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.509

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion sustainable brands Digitalization Sustainability

저자

Inês Miguel(Catholic University of Lisbon & ISCTE-IUL)
Márcia Silva(University of Beira Interior)

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