EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA - koreascholar

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EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434629

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.510-515

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Advertising Social inclusion Engagement

저자

Daniela Langaro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
Mariana Vicente Cintra(ISCTE - Instituto Universitário de Lisboa)
Catarina Marques(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))

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